Peer-to-Peer Fundraising Tools for Nonprofits: What to Verify
Neutrality note: NPO Resources does not rank or endorse tools. This guide summarizes publicly available information about peer-to-peer fundraising platforms so nonprofit teams can compare options and decide what to verify directly with each provider.
Peer-to-peer fundraising sits at the intersection of a nonprofit’s campaign and its supporters’ own networks. Instead of a single donation form owned by the organization, the nonprofit launches a campaign parent page and invites supporters (and often supporter teams) to create their own fundraising pages, share them, and collect gifts on the campaign’s behalf. Choosing or renewing a peer-to-peer platform is usually less about which tool has the most features and more about which tool fits the campaign format, supporter experience, reporting needs, and donor data flow the team can actually manage.
This source-based guide organizes six peer-to-peer fundraising tools currently listed in the NPO Resources directory. Tools are listed alphabetically. Inclusion does not imply endorsement, and product details should be confirmed directly with each provider before purchase, launch, or renewal. This guide is intentionally distinct from the NPO Resources online donation page and general fundraising platform guides; the focus here is supporter fundraising pages, campaign parent pages, invitation flows, social sharing, event tie-ins, reporting, and donor data flow.
Browse Fundraising & Donations resources →
Use this peer-to-peer guide alongside the broader Fundraising Tools for Nonprofits guide, the Online Donation Page Tools for Nonprofits guide, the Nonprofit Donation Page Checklist, and the Recurring Giving Tools for Nonprofits guide when the campaign also depends on donation forms, recurring giving, receipts, and donor records.
Key information
Six NPO Resources entries
This guide covers six NPO Resources directory entries that publicly reference peer-to-peer fundraising, supporter fundraising pages, or team fundraising capability.
Alphabetical, not ranked
Tools are listed A–Z. No scores, fit labels, or award-style marks are used.
Information reviewed on 2026-07-24
Details were reviewed from provider pages and NPO Resources entries on this date. Product scope, integrations, fees, and pricing may change afterward.
Confirm with each provider
Feature availability, event-tie-in patterns, integrations, platform fees, and payment processing fees vary by plan, region, and implementation. Always verify with the provider before assuming coverage or cost.
On this page
- What peer-to-peer fundraising tools usually do
- How peer-to-peer fundraising fits inside nonprofit workflows
- Information nonprofits may want to compare
- Peer-to-peer fundraising tools listed in NPO Resources
- Tools at a glance
- What to verify with the provider
- Questions to ask before choosing a peer-to-peer platform
- Frequently asked questions
- Sources reviewed
What peer-to-peer fundraising tools usually do
“Peer-to-peer fundraising” is an umbrella term. On provider pages, the same underlying work appears under labels such as P2P fundraising, supporter fundraising, team fundraising, social fundraising, or campaign pages. In practice, most of these tools support a similar lifecycle: launching a campaign parent page, inviting supporters (individuals and teams) to create their own fundraising pages, sharing pages through email and social channels, collecting donations against a shared campaign goal, and reporting on both campaign totals and individual supporter activity.
Because providers use different labels for similar workflows, comparing feature lists alone can be misleading. This guide frames tools by the campaign and supporter lifecycle a nonprofit team actually runs — not by which product has the longest feature grid.
For provider-level research inside this cluster, review resource pages for Classy / GoFundMe Pro, Donorbox, Givebutter, Fundraise Up, and adjacent fundraising tools such as Zeffy. Verify current peer-to-peer scope, campaign structure, fees, supporter-page behavior, and integrations directly with each provider.
How peer-to-peer fundraising fits inside nonprofit workflows
Campaign parent page
A shared landing page that anchors the campaign, communicates the cause and goal, and lists supporter and team pages. The parent page is often the first thing donors see.
Supporter fundraising pages
Individual pages created by supporters, usually with a personal story, photo, and goal. How much a supporter can personalize versus what the nonprofit controls varies by platform.
Team fundraising pages
Team constructs that group multiple supporter pages under one team goal, often used for workplace groups, school groups, or event teams.
Invitation and onboarding flow
How supporters are invited to create a page, how they are onboarded, and what templates or coaching prompts they receive. Invitation flow can shape supporter conversion.
Social sharing tools
Publicly listed social sharing features, share-tracking, and preview images. Some providers publicly reference share-based prompts inside the supporter dashboard.
Event tie-ins
Walk, run, ride, and challenge-style event connections, including registration links, team formation at signup, and event-day leaderboards.
Campaign and supporter reporting
Dashboards showing campaign totals, supporter and team performance, and gift-level detail. Reporting scope is a common source of switching pressure.
Donor data flow to CRM
How supporter and donor records reach the nonprofit’s CRM or donor database, whether through native integrations, exports, or manual imports.
NPO Resources does not present any of these areas as more important than the others. They are the routine questions a nonprofit fundraising or campaign lead usually needs answered before launching or migrating a peer-to-peer campaign.
Information nonprofits may want to compare
The comparison areas below are the operational questions most peer-to-peer decisions come back to. They are not a scoring rubric. Every row is a category to verify with the provider, not a claim about a specific tool.
| Comparison area | Information to verify |
|---|---|
| Campaign structure | Whether the platform supports a campaign parent page, supporter pages, and team pages, and how those pages are linked and rolled up in reporting. |
| Supporter personalization | What a supporter can edit (story, photo, video, goal), and what the nonprofit controls at the campaign or template level. |
| Invitation and onboarding flow | How supporters are invited, onboarded, and prompted with coaching or share reminders inside the supporter dashboard. |
| Social sharing | Publicly listed social sharing features, share-tracking, preview images, and any share-based coaching prompts. |
| Event tie-ins | Walk, run, ride, and challenge event patterns, including registration links, team formation at signup, and event-day leaderboards. |
| Leaderboards and gamification | Publicly listed leaderboard, badge, or milestone mechanics, and whether they can be shown, hidden, or scoped to teams. |
| Reporting | Campaign, supporter, and team dashboards, gift-level detail, donor exports, and board-facing summaries. |
| Donor data flow | Native integrations or exports to the nonprofit’s CRM or donor database and how supporter records are represented. |
| Payments and fees | Payment processing fees, platform fees, optional platform contributions, and receipt handling. |
| Support and onboarding | Publicly listed support channels, campaign onboarding assistance, and any implementation or training fees. |
Peer-to-peer fundraising tools listed in NPO Resources
The tools below are published in the NPO Resources directory and publicly reference peer-to-peer fundraising, supporter fundraising pages, or team fundraising capability. They are listed alphabetically. Descriptions are intentionally factual and paraphrase publicly available provider information. Where a specific product or feature page could not be confirmed during this review, the entry is linked at the domain level and paired with a verification reminder.
Bonterra
Publicly listed as a family of nonprofit products formed from prior products such as Network for Good, EveryAction, Salsa Labs, and CyberGrants, as publicly referenced by the provider. Peer-to-peer fundraising is publicly referenced across several products in the Bonterra family, though the specific current product page for peer-to-peer and its module mapping could not be confirmed during this review. Verify current product coverage, migration path between legacy products, integrations, and pricing directly with the provider.
Bonterra resource pageClassy
Publicly listed as a fundraising platform with peer-to-peer campaign tooling, publicly described as part of GoFundMe. Provider pages historically reference campaign pages, supporter and team fundraising pages, event registration, and reporting. Verify current product scope, event tie-in patterns, integrations, platform fees, and payment processing fees with the provider.
Classy resource pageDonorbox
Publicly listed as an online donation platform whose feature set publicly references peer-to-peer campaigns alongside donation forms and add-on integrations. Publicly referenced positioning is oriented toward small and mid-sized nonprofits. Verify current peer-to-peer feature scope, supporter and team page capabilities, integrations, and fees with the provider.
Donorbox resource pageFundraise Up
Publicly listed as a donation platform that publicly references AI-driven donor experience features. Peer-to-peer or supporter fundraising page scope may be positioned as part of the broader platform and could not be confirmed during this review. Verify current peer-to-peer capability, campaign structure, integrations, and fees with the provider.
Fundraise Up resource pageGivebutter
Publicly listed as a free fundraising platform that publicly references peer-to-peer campaigns, supporter pages, and team fundraising, with a tip-based pricing model publicly referenced by the provider. Verify current feature scope, tip and payment processing fee structure, integrations, and event tie-in patterns with the provider.
Givebutter resource pageNetwork for Good
Publicly listed as fundraising software publicly described as part of the Bonterra family. Provider pages historically reference donor management, donation pages, and campaign features, with peer-to-peer or supporter fundraising page scope needs verification under current product positioning. Verify current peer-to-peer capability, integrations, and pricing with the provider.
Network for Good resource pageTools at a glance
The table below groups the same six tools by publicly listed category and publicly listed pricing model or posture. This is a factual grouping only — it does not rank tools or imply that any category is preferred.
| Tool | Publicly listed category | Publicly listed pricing model or posture |
|---|---|---|
| Bonterra | Nonprofit software family (fundraising, engagement, case management) | Family of products under one brand; peer-to-peer scope and pricing vary by product, needs verification |
| Classy | Fundraising platform with peer-to-peer campaign tooling | Subscription with payment processing fees publicly referenced; publicly described as part of GoFundMe |
| Donorbox | Online donation platform with peer-to-peer campaigns and add-on integrations | Publicly referenced platform fee percentage plus payment processing fees; free tier publicly referenced with limits |
| Fundraise Up | Donation platform with AI-driven donor experience | Platform fee and payment processing fees publicly referenced; peer-to-peer scope needs verification |
| Givebutter | Free fundraising platform including peer-to-peer | Tip-based pricing model publicly referenced by the provider; payment processing fees publicly referenced |
| Network for Good | Fundraising software (part of Bonterra) | Subscription positioning publicly referenced; peer-to-peer scope under current product needs verification |
What to verify with the provider
Use the checklist below when reviewing a specific tool’s pages, demo, or proposal. The goal is not to rank tools, but to make sure the team has confirmed the details that matter most before launching a campaign or signing a contract.
Parent, supporter, team pages
Confirm how campaign parent pages, supporter pages, and team pages are structured and rolled up in reporting.
What supporters can edit
Confirm what a supporter can personalize (story, photo, video, goal) and what stays under nonprofit or template control.
Onboarding and coaching prompts
Confirm how supporters are invited, onboarded, and prompted to share their pages inside the supporter dashboard.
Share features and tracking
Confirm publicly listed social sharing tools, share tracking, and preview image handling.
Walk, run, ride tie-ins
Confirm event registration links, team formation at signup, and any event-day leaderboard mechanics.
Campaign vs. supporter reporting
Confirm which dashboards, exports, and board-facing summaries are prebuilt and how gift-level detail is exposed.
CRM and donor database sync
Confirm native integrations, exports, or manual import steps to move supporter and donor records into the nonprofit’s CRM or donor database.
Platform, processing, and tips
Confirm platform fees, payment processing fees, any optional platform contributions or tips, and how those appear to donors at checkout.
Questions to ask before choosing a peer-to-peer platform
- What is the campaign format (open campaign, event-tied campaign, seasonal campaign, giving day) and does the platform’s campaign, supporter, and team structure fit that format?
- How many supporters and teams do we expect to onboard, and how will they be invited and coached to share their pages?
- Which supporter personalization options do we want to allow, and which fields should stay under nonprofit control?
- What social sharing and share-tracking features are publicly listed, and are they enough for the campaign’s audience channels?
- If the campaign is tied to an event (walk, run, ride, challenge), how are event registration, team formation, and event-day leaderboards handled?
- Which campaign and supporter reports must be available to the fundraising, program, and board teams?
- How will supporter and donor records reach our CRM or donor database, and who owns that data flow after the campaign closes?
- What are the platform fees, payment processing fees, and any optional platform contributions or tips, and how do they appear to donors?
- What support and onboarding does the provider publicly reference for the first campaign, and are there implementation or training fees?
Frequently asked questions
A standard donation page collects gifts directly on a nonprofit-owned page. Peer-to-peer fundraising adds supporter (and often team) fundraising pages that supporters create and share within their own networks, usually against a shared campaign goal. The nonprofit still owns the campaign parent page and the resulting donor data, but the day-to-day sharing and outreach are led by supporters. Feature scope, personalization limits, and reporting vary by platform and should be verified with each provider.
A campaign page is the parent page owned by the nonprofit and used to anchor the campaign, communicate the cause, and display a shared goal. A supporter page is an individual supporter’s fundraising page, usually with a personal story, photo, and goal. A team page groups multiple supporter pages under one team goal, often used for workplace groups, school groups, or event teams. Exact structure, personalization options, and reporting rollups vary by provider and should be verified.
Donor data flow varies by platform and plan. Some providers publicly reference native integrations with common nonprofit CRMs or donor management systems, others rely on CSV exports, and others use middleware or API-based sync. Supporter records, donor records, gift records, and campaign attribution may be represented differently in each destination system. Nonprofits should verify integration scope, sync frequency, and how supporter versus donor records are handled with both the peer-to-peer provider and the CRM.
Fee structures vary widely. Providers publicly reference combinations of platform fees, subscription fees, payment processing fees, and, on some platforms, optional platform contributions or tips presented to donors at checkout. Free-to-nonprofit or tip-based models are publicly referenced by some providers. Because fee language changes often, nonprofits should verify the current published fee structure with each provider before launching a campaign.
Related fundraising cluster pages
Use these related NPO Resources pages when a peer-to-peer campaign decision also depends on donation pages, recurring gifts, broader fundraising platform fit, or donor records.
- Fundraising Tools for Nonprofits — start here when comparing broader fundraising platforms beyond peer-to-peer campaigns.
- Online Donation Page Tools for Nonprofits — compare donation forms, hosted pages, payment options, and donor checkout workflow.
- Nonprofit Donation Page Checklist — review launch readiness, donor experience, fees, receipts, CRM data, and testing.
- Recurring Giving Tools for Nonprofits — review recurring donation setup, failed-payment handling, donor portals, and reporting questions.
- Nonprofit Recurring Giving Setup Checklist — test the recurring gift path and ongoing ownership before launch.
- Fundraising & Donations resources — browse the full topic archive for fundraising-related Resource pages.
Provider resource pages to review
These provider resource pages can help readers move from peer-to-peer campaign planning into concrete tool research. Inclusion here is not a ranking or endorsement.
Sources reviewed
Information reviewed on 2026-07-24. Provider product pages, feature pages, and pricing may change after review. Where a specific feature or product page could not be confirmed during this review, the article links at the provider’s domain level. Some provider domains may block automated requests; a bot-block is treated as an access limitation, not a broken page.
- Bonterra official website. Link checked 2026-08-30. Confirm specific current product page for peer-to-peer and module mapping with the provider.
- Classy listing on pro.gofundme.com, Classy pricing page on pro.gofundme.com. Links checked 2026-08-30. Confirm event tie-in patterns, integrations, and fees with the provider. Publicly described as part of GoFundMe.
- Donorbox official website, Donorbox product page, Donorbox pricing page. Links checked 2026-08-30. Confirm peer-to-peer feature scope, supporter and team page capabilities, and fees with the provider.
- Fundraise Up official website, Fundraise Up product page. Links checked 2026-08-30. Confirm peer-to-peer capability and campaign structure with the provider.
- Givebutter official website, Givebutter product page, Givebutter pricing page. Links checked 2026-08-30. Confirm tip and payment processing fee structure and event tie-in patterns with the provider.
- Network for Good listing on bonterratech.com. Link checked 2026-08-30. Confirm peer-to-peer capability under current Bonterra positioning with the provider.
- NPO Resources directory entries for each tool listed above.
Related NPO Resources coverage: the Fundraising & Donations topic page groups these tools alongside other fundraising resources, and the NPO Resources blog lists additional source-based guides.
