Website and Digital Tools for Nonprofits: A Source-Based Guide
Neutrality note: NPO Resources does not rank or endorse tools. This guide summarizes publicly available information about website builders, analytics tools, and forms/scheduling tools nonprofit teams commonly use so they can compare options and decide what to verify directly with each provider.
A nonprofit’s web presence usually involves more than one product. A team may run a website on a hosted builder or a self-hosted content management system, monitor how people find and use that website with analytics tools, and collect registrations, applications, donations intake, or meeting bookings through separate forms and scheduling tools. This source-based guide organizes the eight tools currently listed in the NPO Resources Website & Digital Tools topic so teams can compare categories, pricing models, and access paths before committing.
Tools are listed alphabetically. Inclusion does not imply endorsement. Pricing, free-tier limits, feature availability, and any nonprofit-specific program terms may change; every entry below is paired with a reminder to verify current details with the provider.
Key information
Eight tools to compare
Website platforms, analytics tools, and forms/scheduling tools listed under the NPO Resources Website & Digital Tools topic.
Alphabetical, not ranked
Tools are listed A–Z within the article and in every table. No scores, “best for” labels, or award-style marks are used.
Information reviewed on 2026-07-24
Details were reviewed from provider pages and NPO Resources entries on this date. Provider tiers and terms may change afterward.
Confirm with each provider
Pricing, free-tier limits, and any nonprofit-specific program are provider- and region-specific. Always verify with the provider before assuming access or pricing.
On this page
- What “website and digital tools” usually covers
- How the tools in this guide are typically used
- Information nonprofits may want to compare
- Website and digital tools listed in NPO Resources
- Category and pricing model at a glance
- Publicly listed access paths
- What to verify with the provider
- Questions to ask before choosing a platform
- Frequently asked questions
- Sources reviewed
What “website and digital tools” usually covers
“Website and digital tools” is a broad label. For a nonprofit, it usually covers the products that support the public-facing website itself, the tools that measure how the site performs, and the utilities that let visitors take action — signing up, applying, donating, or booking a meeting. Providers describe these products in different ways, so the practical question is usually less about a single category label and more about which specific workflows a tool covers and how it connects to the rest of the team’s setup.
The tools in this guide fall into three loose functional groups, listed here only for reader orientation. Within each group, and across every table below, entries stay alphabetical.
How the tools in this guide are typically used
Website platforms
Website platforms host and publish the nonprofit’s public website. They may include page editors, templates, hosting, and content management. The three website platforms in this guide use different models: Webflow is a hosted visual design and CMS platform with paid site and workspace plans; Wix is a hosted drag-and-drop website builder with a free tier that includes Wix branding and paid premium plans; and WordPress exists as two distinct paths — open-source software available at WordPress.org that a team can self-host through a separate hosting provider, and WordPress.com, a commercial hosted product operated by Automattic with its own plans. These are described separately below.
Website analytics and behavior
Analytics and behavior tools help a nonprofit understand how visitors reach the site and how they interact with it once they arrive. Google Analytics is publicly described as free for the standard product and focuses on traffic and engagement measurement. Google Search Console is publicly described as free and focuses on how the site appears in Google Search results, sitemap submission, and indexing. Microsoft Clarity is publicly described as free and focuses on session recordings, heatmaps, and click and scroll behavior. Each of these products is still governed by the provider’s terms of service and product changes; teams should verify current details with the provider.
Forms and scheduling
Forms and scheduling tools are the utilities visitors interact with to take an action on the site. Jotform is an online form and survey builder publicly referenced for registrations, applications, donations intake, and general data collection, with a free tier and paid tiers. A specific nonprofit-facing page was not confirmed during this review, so teams should verify current nonprofit-related information directly with the provider. Calendly is a scheduling tool publicly referenced for sharing availability and letting contacts book meetings, with a free tier and paid subscription tiers.
Information nonprofits may want to compare
| Comparison area | Information to verify |
|---|---|
| Pricing model | Whether the tool has a free tier, subscription plans, add-on fees, transaction fees on donations, or paid hosting handled separately. |
| Free-tier limits | What is included on any free tier and where limits kick in (branding, contact counts, form submissions, meeting bookings, users, features). |
| Nonprofit program | Whether the provider publicly lists a “for Nonprofits” program page, and what eligibility, documentation, and discount details it references. |
| Hosting and data | Where the site or data is hosted, whether hosting is bundled or separate, export options, and how data ownership is described. |
| Integrations | Connections to CRM, email marketing, donation forms, event, analytics, payment, and calendar tools the team already uses. |
| Support channels | Publicly listed support routes such as help center, email, chat, community forum, or paid onboarding. |
| Accessibility and localization | Language support, template accessibility features, and any published accessibility documentation. |
Website and digital tools listed in NPO Resources
The eight tools below are published in the NPO Resources Website & Digital Tools topic. They are listed alphabetically. Where a specific provider pricing or nonprofit program page could not be confirmed during this review, it is linked at the domain level and paraphrased cautiously.
Calendly
Publicly listed scheduling tool used to share availability and let contacts book meetings such as donor calls, volunteer intake, or partner intros. Provider publicly references a free tier alongside paid subscription tiers. The specific nonprofit program page is needs verification; verify current tiers, limits, and any nonprofit-specific offer with the provider.
Calendly resource pageGoogle Analytics
Publicly listed website and app analytics product from Google, used to measure traffic, engagement, and conversions. The standard product is publicly described as free for most organizations; an enterprise tier exists separately. Access is governed by the provider’s terms of service and product changes; verify current product name, data retention settings, and terms with the provider.
Google Analytics resource pageGoogle Search Console
Publicly described as a free tool from Google for monitoring how a site appears in Google Search results, submitting sitemaps, and reviewing search performance and indexing status. Product access is governed by Google’s broader terms; verify current features, verification methods, and terms with the provider.
Google Search Console resource pageJotform
Publicly listed online form and survey builder used for registrations, applications, donations intake, and general data collection. Provider publicly references a free tier and paid subscription tiers. A specific nonprofit-facing program page was not confirmed during this review; verify any current nonprofit-related eligibility, discount details, and current tiers with the provider.
Jotform resource pageMicrosoft Clarity
Publicly described as a free behavior analytics product from Microsoft, covering session recordings, heatmaps, and click and scroll insights for a website. Product access is governed by Microsoft’s broader terms; verify current features, data retention, and terms with the provider.
Microsoft Clarity resource pageWebflow
Publicly listed website design and hosting platform combining a visual editor with a hosted CMS. Pricing has multiple tiers covering site plans and workspace plans. The specific pricing and nonprofit-facing pages are needs verification; verify current tiers, any e-commerce or transaction fees, and any nonprofit-specific offer with the provider.
Webflow resource pageWix
Publicly listed hosted website builder with templates, drag-and-drop editing, e-commerce, and add-on features. Provider publicly references a free tier that includes Wix branding, and paid premium plans for custom domains and additional features. The specific pricing and nonprofit-facing pages are needs verification; verify current tiers and any nonprofit-specific offer with the provider.
Wix resource pageWordPress
Content management system commonly used by nonprofits, available as two distinct paths. WordPress.org is open-source software with no license fee, typically self-hosted through a separate hosting provider and extended with themes and plugins. WordPress.com is a commercial hosted product operated by Automattic with its own free tier and paid hosted plans. The specific pricing and nonprofit-facing pages for WordPress.com are needs verification; verify each path separately with its official source.
WordPress resource pageCategory and pricing model at a glance
The table below groups the same eight tools by publicly listed category and pricing model. This is a factual grouping only — it does not rank tools or imply that any category or pricing model is preferred.
| Tool | Publicly listed category | Publicly listed pricing model |
|---|---|---|
| Calendly | Scheduling and booking | Free tier plus paid subscription tiers (needs verification) |
| Google Analytics | Website and app analytics | Publicly described as free for the standard product; enterprise tier separate (needs verification) |
| Google Search Console | Search performance and indexing | Publicly described as free (needs verification) |
| Jotform | Online forms and surveys | Free tier plus paid subscription tiers (needs verification) |
| Microsoft Clarity | Website behavior analytics | Publicly described as free (needs verification) |
| Webflow | Website design and hosting platform | Multiple paid site and workspace plans (needs verification) |
| Wix | Hosted website builder | Free tier with Wix branding plus paid premium plans (needs verification) |
| WordPress | Content management system | WordPress.org: open-source software, no license fee, hosting paid separately. WordPress.com: free tier plus paid hosted plans (needs verification) |
Publicly listed access paths
The tools in this guide reach nonprofit teams through different access paths. The grouping below summarizes those paths for orientation only; it is not a ranking, and inclusion in any group does not imply that a nonprofit-specific offer exists unless the provider publicly lists one.
Publicly described as free
Google Analytics (standard product), Google Search Console, and Microsoft Clarity are publicly described by their providers as free. Access is still governed by the provider’s broader terms; describe cautiously.
Free tier with paid upgrades
Calendly, Jotform, Wix, and WordPress.com (the hosted commercial product) publicly reference a free tier alongside paid plans. Free-tier limits and paid features vary; verify with the provider.
Paid plans as primary access
Webflow lists multiple paid site and workspace plans as the primary access path. Verify current tiers with the provider.
Open-source software
WordPress.org is open-source software with no license fee. Hosting, themes, plugins, and any professional services are separate and paid to the respective provider.
The article does not present any of these paths as better or worse. They are factual pricing and access differences that affect what teams need to verify.
What to verify with the provider
Use the checklist below when reviewing a specific product page. The goal is not to rank tools, but to make sure the team has confirmed the details that matter most before committing.
Current tiers and limits
Confirm published tiers, what each tier includes, any add-on or transaction fees, and how billing works after the first term.
Where the free tier ends
Note the specific limits — branding, contacts, submissions, bookings, users, or feature access — that would trigger a paid upgrade.
Nonprofit-specific program
Check whether the provider publicly lists a “for Nonprofits” program page, and what eligibility and documentation it references.
Data ownership and export
Confirm where the data and content are stored, who owns them, and how they can be exported if the team changes tools.
Connected systems
List the CRM, email, donation, event, analytics, payment, and calendar tools that must connect, and verify supported integrations.
Support channels
Note publicly listed support routes: help center, email, chat, community forum, paid onboarding, or partner directory.
Questions to ask before choosing a platform
- Which website goals does the team need the platform to support: publishing content, collecting donations, running events, or all of the above?
- Is the free tier realistic for the team’s expected usage, or is a paid tier required from the start?
- Does the provider publicly list a “for Nonprofits” program page, and do we meet the eligibility criteria it references?
- How will the platform connect to our CRM, email tool, donation forms, and analytics setup?
- If we self-host (for example, WordPress.org), which hosting provider will we use, and who owns updates and security?
- Can we export our content, contacts, form submissions, or booking data if we move to a different provider later?
- Which team member owns day-to-day updates, and which tasks require external help?
- Does the platform’s accessibility and language support match the audiences we serve?
Frequently asked questions
Nonprofits commonly combine a website platform (for example, Webflow, Wix, or WordPress), one or more analytics tools (for example, Google Analytics, Google Search Console, or Microsoft Clarity), and utilities for forms or scheduling (for example, Jotform or Calendly). The right combination depends on the team’s audience, capacity, budget, and existing tools. NPO Resources does not rank these products; the article lists them alphabetically so teams can compare and verify.
Google Analytics (standard product), Google Search Console, and Microsoft Clarity are publicly described by their providers as free. Calendly, Jotform, Wix, and WordPress.com publicly reference a free tier alongside paid plans. WordPress.org is open-source software with no license fee, but hosting is paid separately to a hosting provider. All of these terms may change; verify current details with each provider.
WordPress.org is the open-source content management software; a nonprofit installs it on a hosting provider it chooses, and extends it with themes and plugins. WordPress.com is a commercial hosted product operated by Automattic that runs the software on its own infrastructure with its own plans. The two paths have different pricing, feature availability, and maintenance responsibilities and should be evaluated separately on their own official pages.
Verify current pricing tiers and free-tier limits, feature availability at the plan being considered, any nonprofit-specific program and its eligibility rules, how data and content are stored and exported, which integrations are supported for the team’s existing tools, and which support channels the provider publicly lists. Because provider terms change, teams should not treat the details in any secondary article as permanent.
Sources reviewed
Information reviewed on 2026-07-24. Provider pages may change after review. Where a specific pricing or nonprofit program page could not be confirmed during this review, the article links at the provider’s domain level.
- Calendly official website (pricing and any nonprofit-facing page needs verification).
- Google Analytics official website via Google Marketing Platform (free-tier and enterprise-tier terms need verification).
- Google Search Console official website (product description as free needs verification).
- Jotform official website (pricing page needs verification; a specific nonprofit-facing program page was not confirmed during this review).
- Microsoft Clarity official website (product description as free needs verification).
- Webflow official website (pricing page and any nonprofit-facing page need verification).
- Wix official website (pricing page and any nonprofit-facing page need verification).
- WordPress.org (open-source software) and WordPress.com official websites (WordPress.com pricing and any nonprofit-facing page need verification).
- NPO Resources directory entries for each tool listed above.
Next step: Explore related tools in the Website & Digital Tools topic, or return to the NPO Resources blog for more source-based guides.
