Virtuous
Virtuous is a nonprofit CRM and fundraising platform focused on donor relationships, responsive fundraising, marketing, automation, and engagement workflows. It is especially useful for organizations that want to coordinate donor data, fundraising activity, and supporter communications in a more strategic system.
- Type
- Software
- Cost model
- Paid CRM
- Nonprofit terms
- Not clearly required
- Last reviewed
- July 15, 2026
What is Virtuous?
Virtuous can be a strong option for nonprofits that want a more strategic fundraising CRM with donor engagement, automation, marketing, reporting, and relationship-focused workflows. Use this page to decide whether Virtuous fits your organization’s fundraising maturity, what to verify before requesting pricing, and where to be careful with implementation, segmentation, and long-term data quality.
Best For
Best for growing nonprofits that need more than basic donor tracking: donor segmentation, fundraising workflows, marketing automation, responsive donor engagement, reporting, and integrations. It fits teams that have enough fundraising activity to benefit from a more robust CRM and can commit staff time to setup and ongoing data quality.
Where it stands out
Virtuous includes unlimited users in its CRM and sizes its Platform tier for nonprofits raising up to $5 million a year.
Good fit if: You raise up to about $5 million a year and want CRM, giving forms and wealth data from one vendor.
Watch for: No public prices; forms (Raise), wealth data (Insights) and volunteers are separately quoted products.
First-year software cost: Quote only (Platform tier for up to $5M in fundraising revenue)
Key Features
- Manage donor and constituent records with giving history, engagement context, segmentation, and relationship data
- Support fundraising workflows for campaigns, donor journeys, stewardship, and responsive follow-up
- Use marketing, communication, and automation tools to personalize supporter engagement where available
- Build reports and dashboards for fundraising performance, donor behavior, pipeline activity, and team decisions
- Connect CRM data with giving, marketing, website, and operations tools through available integrations
How It Fits
- Learning curve
- Virtuous can support sophisticated fundraising workflows, but teams need planning, clean data, staff training, and ongoing CRM administration.
- Setup timeModerate to long
- Expect time for data migration, segmentation strategy, automation setup, forms or giving workflows, integrations, reporting, and staff adoption.
- Organization sizeGrowing to established nonprofits
- A strong fit for organizations with active fundraising programs that need deeper donor engagement and marketing automation capabilities.
- Technical skillModerate
- Daily use can be manageable, but automation, segmentation, integrations, reports, and data hygiene require an organized admin owner.
Before You Sign Up
Cost and access
Virtuous is built for nonprofit fundraising teams, but this page does not confirm a separate nonprofit discount or eligibility-based price. Review current pricing, packaging, implementation needs, contract terms, and included features directly with Virtuous before choosing a plan.
Eligibility and availability
Availability, onboarding requirements, implementation scope, integrations, and contract terms may vary by organization and use case. Confirm whether Virtuous supports your fundraising model, data migration needs, marketing workflows, payment tools, and reporting requirements before committing.
Check before you apply
- Whether Virtuous pricing, contract terms, implementation scope, and add-on costs fit your fundraising budget
- How your donor data, campaign history, tags, segments, forms, and recurring gifts will be migrated and cleaned
- Which workflows you actually need: donor CRM, automation, marketing, online giving, reporting, integrations, or major gift tracking
- Who will own CRM administration, segmentation strategy, automations, reports, staff training, and ongoing data quality
- Whether Virtuous integrates well with your website, payment processor, accounting system, email tools, and existing nonprofit software