Brevo
Brevo is a marketing and communications platform for email campaigns, automation, SMS, contact management, forms, transactional email, and campaign reporting. It can be useful for nonprofits that want practical email marketing with room to add more communication channels over time.
- Type
- Software
- Monthly cost, 2,500 contacts
- $20Starter at 15,000 emails a month, after 20% nonprofit discount ($25 list)
- Nonprofit terms
- Not clearly required
- Last reviewed
- July 15, 2026
What is Brevo?
Brevo can be a practical option for nonprofits that want email marketing with room to expand into automation, SMS, transactional email, and broader supporter communication. Use this page to decide whether Brevo fits your communication workflow, what to verify before choosing a plan, and how to avoid paying for channels your team will not actually maintain.
Best For
Best for nonprofits that want a flexible email marketing platform with pricing tied to email volume and access to extra channels such as SMS or automation. It fits teams that need newsletters, segmented updates, event reminders, donor communications, and basic supporter journeys without jumping straight into a complex enterprise marketing system.
Where it stands out
Brevo charges by emails sent rather than list size, and its free plan stores up to 100,000 contacts.
Good fit if: You have a big list but send a few emails a month, so paying per email costs less than paying per contact.
Watch for: The free plan sends 300 emails a day; A/B testing and landing pages start on the Standard plan.
Monthly cost, 2,500 contacts: $20 (Starter at 15,000 emails a month, after 20% nonprofit discount ($25 list))
Key Features
- Send newsletters, fundraising updates, event reminders, volunteer messages, and segmented supporter campaigns
- Manage contacts, lists, forms, custom fields, consent data, and audience segments for nonprofit communications
- Build simple automation workflows for welcome emails, follow-ups, re-engagement, or donor communication sequences
- Add SMS, WhatsApp, transactional email, or other communication tools where they fit the organization’s outreach strategy
- Track campaign performance, engagement, unsubscribes, deliverability signals, and reporting over time
How It Fits
- Learning curve
- Core email campaigns are approachable, though automation, multi-channel messaging, deliverability, and list governance still require staff attention.
- Setup timeShort to moderate
- Basic newsletters can be set up quickly, but imports, consent fields, templates, sender authentication, automations, SMS, and integrations add setup time.
- Organization sizeSmall to growing nonprofits
- A practical fit for teams that need email marketing and may want additional channels without adopting a heavy marketing automation suite.
- Technical skillLow to moderate
- Daily use can be simple, but someone should manage list hygiene, sender authentication, consent, integrations, reporting, and deliverability.
Before You Sign Up
Cost and access
This listing does not confirm a specific nonprofit discount for Brevo. Review Brevo’s current pricing, email volume limits, contact policies, automation access, SMS or WhatsApp costs, and any available nonprofit terms directly before choosing a plan.
Eligibility and availability
Availability, plan features, compliance requirements, messaging rules, sender verification, and SMS or WhatsApp access may vary by country and organization. Confirm that Brevo supports your consent process, data protection needs, unsubscribe workflow, and integrations before committing.
Check before you apply
- Whether Brevo’s email volume, contact policies, user seats, and automation access fit your current and expected list size
- Whether SMS, WhatsApp, transactional email, or landing page features are included, optional, or billed separately
- How your team will manage consent, unsubscribe preferences, imports, sender authentication, list hygiene, and deliverability
- Whether Brevo integrates cleanly with your website forms, donation platform, CRM, event tools, and analytics setup
- Whether your nonprofit really needs multi-channel communication now, or mainly needs a reliable email newsletter tool