Campaigner
Campaigner is an email marketing and automation platform for organizations that need campaign emails, segmentation, personalization, templates, testing, and performance reporting. It can fit nonprofits that want more campaign control than a basic newsletter tool but do not need a full enterprise CRM.
- Type
- Software
- Monthly cost, 2,500 contacts
- $20.40Essentials, after 15% nonprofit discount on monthly plans ($24 list)
- Nonprofit terms
- Not clearly required
- Last reviewed
- July 15, 2026
What is Campaigner?
Campaigner can be a practical option for nonprofits that want stronger email campaign tools, segmentation, testing, personalization, and automation than a basic newsletter platform. Use this page to decide whether Campaigner fits your communication workflow, what to verify before choosing a plan, and whether your team has the capacity to maintain more advanced email marketing practices.
Best For
Best for nonprofits that send regular donor, volunteer, event, or supporter communications and want stronger list segmentation, testing, personalization, and automation. It is most useful when staff can plan campaigns intentionally and review performance instead of sending one-off email blasts.
Where it stands out
Campaigner includes A/B testing on its lowest plan and gives a 30-day free trial with full access.
Good fit if: You want a low monthly price and A/B testing, and need only simple autoresponders.
Watch for: Essentials adds Campaigner branding and only basic autoresponders; workflows need Advanced, and landing pages need a custom plan.
Monthly cost, 2,500 contacts: $20.40 (Essentials, after 15% nonprofit discount on monthly plans ($24 list))
Key Features
- Create email campaigns for donor updates, appeals, event reminders, volunteer communications, and newsletters
- Use audience segmentation and personalization to send more relevant messages to different supporter groups
- Build automation workflows for welcome series, follow-ups, re-engagement, or recurring communication sequences
- Use templates, A/B testing, campaign optimization, and reporting to improve email performance over time
- Manage unsubscribe controls, engagement reporting, contact data, and campaign analytics for ongoing list health
How It Fits
- Learning curve
- Campaign creation is manageable, but segmentation, testing, automation, deliverability, and list governance require planning and regular review.
- Setup timeModerate
- Expect time for imports, consent fields, templates, segments, authentication, automations, testing setup, integrations, and staff training.
- Organization sizeGrowing nonprofits
- A better fit for teams that send regular campaigns and need testing or segmentation beyond a simple email newsletter workflow.
- Technical skillModerate
- Someone should manage list hygiene, sender authentication, segmentation, testing, reporting, unsubscribe controls, and integrations.
Before You Sign Up
Cost and access
This listing does not confirm a specific nonprofit discount for Campaigner. Review current pricing, contact tiers, email send limits, automation access, support, and any nonprofit or promotional terms directly with Campaigner before choosing a plan.
Eligibility and availability
Availability, sender requirements, compliance rules, data processing terms, integrations, and support options may vary by organization and country. Confirm that Campaigner supports your consent workflow, unsubscribe process, data export needs, and required integrations before committing.
Check before you apply
- Whether Campaigner’s current pricing, contact tiers, email send limits, and billing terms fit your list size and budget
- Which features are included by plan: automation, segmentation, A/B testing, personalization, templates, and reporting
- Who will manage consent, imports, list hygiene, sender authentication, unsubscribe compliance, and deliverability
- Whether Campaigner integrates well with your CRM, donation platform, website forms, event tools, and analytics setup
- Whether your team will actually use testing and segmentation, or whether a simpler email tool would be easier to maintain