Tools 9 tools

Email Marketing & Communications

Email newsletters, automation, supporter updates, and communication tools for nonprofit teams.

01Provider pages linkedEach tool page links to the provider’s own pricing and program pages.
02No scores or rankingsTools are listed alphabetically. We describe what each one does; we don’t rate them.
03Check before you applyPricing and eligibility change. Confirm them with the provider.

Side by side · checked October 7, 2026

Email marketing tools at a glance

We read each provider's pricing and nonprofit discount pages and put them on the same terms: what a 2,500-contact list costs, who each one suits, and what to watch for.

Tool Monthly cost, 2,500 contacts In one line Good fit if Watch for

ActiveCampaign Capterra 4.6 (2,570) · Oct 7, 2026 $31.20Starter, billed yearly, after 20% nonprofit discount ($39 list) Email with strong automations, A/B testing on every plan and a 20% nonprofit discount. You want to automate donor journeys, such as welcome series and lapsed-donor follow-ups. No free plan; Starter limits each automation to 5 actions; every contact counts toward your plan, even unsubscribed ones.

Brevo Capterra 4.6 (3,523) · Oct 7, 2026 $20Starter at 15,000 emails a month, after 20% nonprofit discount ($25 list) Priced by emails sent, not contacts, with a free plan that holds a large list. You have a big list but send a few emails a month, so paying per email costs less than paying per contact. The free plan sends 300 emails a day; A/B testing and landing pages start on the Standard plan.

Campaigner Capterra 3.9 (428) · Oct 7, 2026 $20.40Essentials, after 15% nonprofit discount on monthly plans ($24 list) Low-cost email with A/B testing on all plans and a 30-day free trial. You want a low monthly price and A/B testing, and need only simple autoresponders. Essentials adds Campaigner branding and only basic autoresponders; workflows need Advanced, and landing pages need a custom plan.

HubSpot Marketing Hub Capterra 4.5 (6,257) · Oct 7, 2026 About $120Starter, 1 seat plus extra contacts at list rates (our estimate); nonprofit 40% only on Professional and up Email built on a full free CRM, with a 40% nonprofit discount on its higher tiers. You want email, forms, landing pages and a CRM in one place, and may grow into the Professional tier. Price rises with marketing contacts; the nonprofit discount excludes Starter, and Professional has a $3,000 one-time onboarding fee.

Klaviyo Capterra 4.6 (539) · Oct 7, 2026 $60Email plan; no nonprofit discount found Email and text messaging built around shopper data, priced by active profiles. You run an online store or sell merchandise and want email and SMS tied to purchases. No nonprofit discount found; it is built mainly for online stores, and we found no donation-platform integration on its pages.

Mailchimp $38.25Essentials, after 15% nonprofit discount ($45 list) The most familiar email tool, with landing pages on all plans and a 15% nonprofit discount. You want a well-known tool your volunteers may already know, with many integrations. Unsubscribed contacts still count toward your plan; the free plan sends 500 emails a month and keeps Mailchimp branding.

MailerLite Capterra 4.7 (2,324) · Oct 7, 2026 $23.10Comfort, billed monthly, after 30% nonprofit discount ($33 list) Simple, affordable email with the largest nonprofit discount here (30%). You send newsletters and appeals and want an easy editor at a low price. The 30% discount can't be combined with the annual saving; transactional email needs its sister product, MailerSend.

Twilio SendGrid Capterra 4.2 (755) · Oct 7, 2026 $15Basic plan (5,000-contact tier); no nonprofit rate found An email-sending service from Twilio with a basic marketing editor. You have technical help and mainly need reliable sending at a low price. No free plan since May 2025; the Basic plan has no automations; transactional email is a separate product.

Example: a list of 2,500 contacts on each provider's lowest paid plan that fits, using prices on its pricing page on October 7, 2026, after the provider's published nonprofit discount where one exists. Plans differ in features, so check the 'Watch for' column.

What the pricing words mean

Contact or subscriber: One email address on your list. Most tools price by how many you store.
Active profile: Klaviyo's term for a contact you can email; it prices by these.
Automation: An email series that sends itself when something happens, like a welcome email after someone signs up.
A/B testing: Sending two versions of an email to small groups to see which works better, then sending the winner.
Transactional email: One-to-one messages such as donation receipts, as opposed to newsletters sent to a list.
Landing page: A single web page, built in the email tool, for a sign-up or campaign.

How we compared

Facts come from each provider's own pricing, help and nonprofit pages, checked October 7, 2026.
The monthly figure uses the lowest paid plan that fits 2,500 contacts, after a published nonprofit discount; HubSpot's is our estimate from its price catalog.
Signivo is not listed: it makes email signatures, not newsletters.
Review ratings from Capterra are shown for reference only and did not decide anything here.
Tools are listed A to Z. This is not a ranking. Confirm prices before you sign up.

Twilio SendGrid is an email delivery and email API platform for transactional messages, SMTP/API sending, templates, deliverability tools, analytics, and high-volume communication. For nonprofits,…

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Software

Signivo

Signivo manages email signatures centrally for Google Workspace and Microsoft 365. One admin sets the template, details fill in from your user directory, and…

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Before using these resources

Nonprofit offers, discounts, and eligibility rules can vary by provider, country, organization type, and plan. Before applying or purchasing, review the official provider details carefully.

Confirm nonprofit eligibility requirements
Check country or regional availability
Review pricing, admin fees, or renewal terms
Confirm user limits and feature limits
Make sure the tool fits your team’s capacity and workflow

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Information about pricing, discounts, eligibility, features, and availability can change. Always confirm details directly with each provider before applying or purchasing.