Klaviyo
Klaviyo is an email and SMS marketing platform with strong segmentation, automation, personalization, analytics, and ecommerce-style customer communication tools. For nonprofits, it is most relevant when supporter journeys, online store activity, merchandise, memberships, or highly segmented campaigns matter.
- Type
- Software
- Monthly cost, 2,500 contacts
- $60Email plan; no nonprofit discount found
- Nonprofit terms
- Not clearly required
- Last reviewed
- July 15, 2026
What is Klaviyo?
Klaviyo can be useful for nonprofits with advanced segmentation, ecommerce-style supporter journeys, SMS needs, or data-driven communication programs. Use this page to decide whether Klaviyo is a good fit for your nonprofit’s actual communication model, what to verify before choosing a plan, and when a simpler email platform may be a better choice.
Best For
Best for nonprofits with advanced email or SMS needs, especially organizations that run an online store, merchandise program, membership sales, ticketing, ecommerce-style supporter journeys, or data-rich campaigns. It may be more complex than necessary for teams that only need a simple newsletter tool.
Where it stands out
Klaviyo combines email and text messaging in one plan and builds automations from customer activity.
Good fit if: You run an online store or sell merchandise and want email and SMS tied to purchases.
Watch for: No nonprofit discount found; it is built mainly for online stores, and we found no donation-platform integration on its pages.
Monthly cost, 2,500 contacts: $60 (Email plan; no nonprofit discount found)
Key Features
- Send email and SMS campaigns for targeted supporter updates, events, membership, merchandise, or ecommerce-style communication
- Build advanced segments using profile data, behavior, engagement, purchase activity, or other connected data sources
- Create automation flows for welcome series, follow-ups, abandoned carts, re-engagement, donor journeys, or membership reminders
- Use templates, personalization, analytics, A/B testing, and performance reporting to improve campaign results
- Integrate with ecommerce, website, marketing, and data tools when the nonprofit has the right connected systems
How It Fits
- Learning curve
- Klaviyo is powerful but can be more than a basic nonprofit team needs; segmentation, flows, SMS, and analytics require active management.
- Setup timeModerate to long
- Expect setup time for imports, integrations, consent fields, templates, flows, SMS compliance, segments, analytics, and staff training.
- Organization sizeData-driven growing nonprofits
- A better fit for organizations with enough supporter data, ecommerce activity, or communication volume to benefit from advanced segmentation and automation.
- Technical skillModerate to high
- Someone should manage segments, flows, consent, SMS rules, integrations, deliverability, analytics, and data quality.
Before You Sign Up
Cost and access
This listing does not confirm a specific nonprofit discount for Klaviyo. Review current pricing, email and SMS billing, contact profile tiers, message credits, plan features, and any nonprofit or partner terms directly with Klaviyo before choosing a plan.
Eligibility and availability
Availability, SMS requirements, compliance rules, consent standards, data processing terms, and channel access may vary by country and organization. Confirm whether Klaviyo supports your nonprofit’s consent process, data sources, ecommerce or donation integrations, and unsubscribe workflow before committing.
Check before you apply
- Whether your nonprofit has ecommerce, membership, ticketing, merchandise, or data-rich supporter journeys that justify Klaviyo
- How current pricing, profile tiers, email volume, SMS credits, and billing terms affect your total monthly cost
- Whether your staff can manage segments, flows, SMS consent, templates, testing, analytics, deliverability, and data hygiene
- Whether Klaviyo integrates well with your website, donation platform, ecommerce system, CRM, and event tools
- Whether a simpler email platform would be easier if your nonprofit mainly sends newsletters and occasional updates